Do you have a small salon? Here's How To Compete With The Big Names In The Beauty Industry

Clients come for a service, but stay for the experience.

You provided a good service, the customer seemed satisfied... but never scheduled again. It happens more often than it seems, and often the reason is not the quality of your work, but experienciageneral.

Here are 5 of the most common reasons customers don't come back — and what you can do to bring them back:

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1. Appointments are hard to make

If the only option is to make a phone call between certain hours or answer messages on Instagram after a full day of work, many customers simply give up.

Soluzione:offers online appointments, available 24/7. When you give them the opportunity to schedule online, the customer schedules quickly, when he wants, without message ping-pong.

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2. The client forgets the appointment

You did everything right, but the client forgot. Without a reminder, a missed appointment becomes a missed opportunity.

Soluzione:Turn on automatic notifications. SMS or WhatsApp sent 24 hours in advance can reduce up to 70% the cases of no-show.

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3. Lack of personal connection

Maybe you were in a hurry, maybe the customer felt that he was just “another customer”. A cold relationship cuts off from fidelity.

Soluzione:Write down small details about the customer (preferences, previous services) and create a personalized experience with each visit.

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4. Feedback is never requested

If a customer has had a small complaint but hasn't been asked what they think, it's quite possible they won't come back — and you won't know why.

Soluzione:send a message after the visit. A simple “Was everything ok?” can work wonders.

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5. It doesn't feel like it's “his room.”

Clients return to where they feel listened to, treated well and appreciated. A salon without a clear identity or welcoming atmosphere becomes easy to forget.

Soluzione:It creates a cohesive atmosphere, adds a personal touch to the space, and offers a small gesture — a sincere compliment, a question about your last visit — it all matters.

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After all, it's not about discounts or promotional packages.

But about consistency, attentiveness and the ease with which the client returns.

That's why I created Bookr. To help you manage appointments stress-free, keep your clients close, and build a real relationship with each of them.

Online appointments, automatic notifications, customer history — all in one place.
Make an account on Bookr.ro and turn every visit into a step towards loyalty.

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Promoting a salon in 2025 is no longer just about beautiful posters or occasional Facebook posts. It's about authentic connections, real reach and messages delivered through the right voices. And influencers can be a hugely effective channel—but only if you choose them head-on.

1. Not all influencers are for you — and that's okay.

Do you have a beauty salon, hairstyling or cosmetics? Then choosing an influencer who reviews gadgets, even if they have 200K followers, will not help you much. Why?

Because his audience is not interested in hair treatments or manicures. I follow him for his tech expertise, not for beauty tips.

Choose influencers who use products like yours.

Check if they post about salons, grooming, beauty, lifestyle.

See if they have engagement with posts, if their audience comments, asks, saves reels.

Good examples:

• An active hairstylist on Instagram who makes reels with transformations
• A beauty content creator who tests skin care products
• A lifestyle influencer who frequently includes self-care routines, saloan recommendations

‍2. Microphone vs. Macro Influencers — What do you choose?

• Micro-influencers:5K—50K seguidores
  Higher engagement rate, close community, real comments. Ideal for local collaborations with low budget but real impact.
• Macro Influencers:100K+ seguidores
  Greater reach, increased awareness. Suitable if you want quick visibility, but the costs are higher and engagement can be lower.

For a local salon, beauty micro-influencers are many times more effective.

3. Platform conversion rate — realistic, not ideal

It's good to be realistic with the numbers:

• Instagram: average conversion 0.8— 1.5%
• TikTok: 1— 3% (sometimes higher on authentic, non-advertising content)
• Facebook: 0.5— 0.8%

Example: An influencer with 100K followers makes 4 paid reels for your salon. Each receives an average of 20K views.

• Total views: 80K
• Average conversion of 1% = 800 people interested
• If 5% of those interested make an appointment: 40 new customers
• Cost of collaboration: let's say 800 euros
• Cost per purchase: 20 euros/customer

If the average service costs 150 lei, you already have positive ROI per 2 visits/customer.

4. How to prepare for effective collaboration with influencers

• Send clear brief: what service you want promoted, desired tone, direct link to the appointment
• Offer a real experience: invite him to the salon for an authentic service
• Ask for native content: a reel, a “before/after” story, an honest opinion
• Use Bookr to track collaboration traffic and bookings (with trackable link)

5. Not just visibility. You want conversions.

Don't just look at the number of followers. Look at comments, saves, reactions. What does their community say? Does it make sense to invest there?

Sometimes a local influencer with 10K active people can bring in more clients than a national one with 300K followers, but a generalist audience.

Collaborations with influencers can work great for beauty salons — but the key is the fit. Choose relevant voices, ask for authentic content, track results. And remember: good promotion is not about “exposure”, but about customers who actually arrive at your chair.

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In 2025, customers expect to pay quickly, online, without hassle. From beauty services to fitness classes or medical consultations, digital payments are no longer a fad — they are a necessity. And with Bookr, you can integrate them directly into your appointments.

Here's how it works and why it matters:

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1. Fast and secure receipts

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The money goes directly into your account — no cash, no POS, no delays. Whether it's full payment or an advance, Bookr takes care of the complete process. Customers pay in a few clicks, and you're protected against last-minute cancellations.

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2. Reduction of cancellations by up to 50%

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Customers who pay for a service (in full or in part) are much more motivated to present themselves. Studies show that prepayment reduces the no-show rate by up to 50% in service industries. In Bookr, you can set certain services to require an advance, returnable or not — you choose.

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3. Increasing customer confidence and comfort

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A modern customer appreciates flexibility. With Bookr, you can pay by card, Apple Pay or Google Pay, without wondering if the salon accepts cash or if you have to come with money at it. Everything is transparent, digital and secure.

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4. Impulsive buying — use it to your advantage

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With integrated online payments, the customer can book and pay at the time he decides, without obstacles. This impulse buying effect increases conversion in particular to:

• beauty sessions (massage, treatments, manicure)
• private trainings
• psychological counseling
• promo-pakketten
• registration for courses or workshops

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5. Automatic receipts for courses, workshops and subscriptions

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Do you organize training courses, beauty academies, masterclasses or recurring sessions? Bookr allows booking + payment in the same stream. The customer reserves their place, and you collect without manual intervention. You can also set conditions: minimum down payment, staggered payments or automatic default notifications.

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6. All in one platform

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You no longer need separate applications for payments. With Bookr, you have:

• Complete transaction history
• Payment link integrated in programming
• Automated confirmations and updated client sheets
• Total control: you choose which services accept advance payment, and under what conditions

Case Study & Sources

• Statista (2024): more than 71% of users prefer digital payment for appointments in personal services.
• Harvard Business Review: services that implement online advances have an increase of up to 25% in annual revenue.
• SalonToday Survey (2023): More than 68% of salons offering integrated payments report a better customer experience and greater loyalty.

Online payments are more than an efficiency tool — they are an element of trust, professionalism and scalability. With Bookr, you have all the payment options integrated into an ecosystem that supports your business: fewer absences, more control, more money collected without stress. We are waiting for you on Bookr!

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A strong brand doesn't just mean a beautiful logo. It means how you present yourself, how you communicate, how you are perceived by customers, and how memorable the experience you provide is. In 2025, everything starts from digital. With a platform like Bookr, you can build a professional, reliable and scalable identity.

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1. First Impressions Matter — Personalized Digital Page

‍Bookr provides you with a professional presentation page that works like a mini-site. There appear services, reviews, available schedule, team members, photos and social media links. Customers discover you, convince and schedule with no further questions asked.

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2. Verified reviews = real trust

‍‍All reviews come from real customers, who have had a confirmed appointment. This provides transparency and helps attract new customers. When someone travels to a new city, for example, from a multitude of unfamiliar salons he will choose the salon with the best reviews.

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3. Position yourself as an expert — visual & educational content

The Bookr app includes a photo gallerywhere you can add images of your team's work (haircuts, treatments, before & after results), as well as Direct links to your social media pages. Take advantage of these features to create your own expert image:

• Post video testimonials with satisfied customers
• Show your team's work — haircuts, treatments, before & after results
• Give helpful advice on social media — customers will appreciate the value offered
• Use posts that collect likes and saves (ex: top 3 mistakes in winter skin care)

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4. Active participation = increased visibility

‍Participate in high-profile events, exhibitions, collaborations with influencers or other professionals. This increases your authority and creates new opportunities. Use Bookr to centralize requests, manage appointments, and keep everything organized.

In addition, we also actively participate in industry events — invite us, tag us, propose collaborations or joint posts. We can create guest blog articles, social media collaborations and campaigns that bring you even more visibility.

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5. You have time for what matters

‍With Bookr automating appointments, notifications, payments and customer records, you have real time to take care of what matters: business development, team training, new partnerships and marketing campaigns.

A digital brand is not just an online presence, but a complete customer experience: visibility, professionalism, trust and effective interaction. Do you have questions about the Bookr app? Write us a message at support@bookr.ro.

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1. Migrate from another platform without stress‍

We recommend keeping the subscription to the old provider for another month. During this time, we give you FREE access to Bookr to make the transition smooth. Already existing appointments move manually (or assisted), and new ones go directly into Bookr. Thus, you avoid overlaps.

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2. Implementation in 3 clear steps

• Week 1:bookr account activation + assisted onboarding
• Days 1—3:Transfer existing appointments
• Days 4—7:new appointments enter Bookr, the old system gradually closes

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3. Professional communication to customers

‍We send a SMS campaignto all customers in your database: we inform them that the salon has moved to Bookr and provide them with a personalized link for appointments.
You receive and social media banners+ o suggestive imagewhich shows how to do the programming step by step. You can use the link as a mini-siteprofessional.

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4. Automation that works for you

• Integrated online payments (total or refundable down payment)
• Client sheets and visit history
• Automatic reminder: SMS, email and in-app
• Filter notifications by type: confirmation only/ cancelation only/ reminder only/ all
• Advanced settings: notifications on each team member

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5. You have control, Bookr does the rest

‍You set the rules, Bookr executes them: working hours, types of services, durations, breaks, available staff, etc. Customers see exactly what's available, and you no longer waste time with calls or messages.

Switching to Bookr is an opportunity to completely transform your business: less stress, zero confusion, happier customers. In just one week, you can be fully automated and ready for scaling. And we are with you every step of the way. Come on Bookr!

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1. Lack of time and multitasking

‍Calling requires time, attention and availability. The modern client prefers to make an appointment in 10 seconds in an application or online, while in transport, at work or watching a movie. Digitalisation has changed behaviours — we live at an accelerated pace and every step in between is perceived as an obstacle.

2. Phone Call Anxiety

‍For many people, an unannounced phone call is intrusive or stressful. According to a study by BankMyCell (2023), more than 60% of young people under 35 have a real aversion to telephone conversations. The reasons? Fear of disturbing, fear of unstructured interactions, lack of a written history.

3. The need for control and transparency

‍Online, the customer can see exactly what slots are available, what services the salon offers, how long they last and how much they cost, without the pressure of a conversation. Quick access to information provides mental comfort, avoids ambiguities or misunderstandings in telephone conversations.

4. Availability 24/7

‍Customers want to make a daily appointment at 23:00 or Sunday morning. With Bookr, there is no “work schedule” for appointments. The application works constantly and allows spontaneous appointments, even at 2 in the morning.

5. Comparison with other digital experiences

‍Your customer orders food through Glovo, face banking online and books airline tickets through apps. Why would she accept less for an appointment at the hairdresser or the gym? Digital behavior is becoming more uniform in all areas.

6. Instantaneous feedback

‍Modern platforms like Bookr offer automatic appointment confirmation, notifications and reminders. The client feels safe, informed, connected. The phone does not offer the same speed or traceability.

Service providers that do not offer the option of online appointment lose customers. It's time to move from phone to app, from frustrations to efficiency.

Online appointments are not just a competitive advantage, but an essential requirement for any modern business. They reduce customer effort, increase satisfaction, optimize internal processes and create a professional image. Applying these 6 principles through Bookr means more efficiency, more control and a complete digital experience for the modern customer. We are waiting for you to register your business on Bookr!

Today, customers no longer just want a good haircut or a relaxing massage. They want to know that the salon they go to understands that their time matters. And it all starts online — with the first interaction.

What a complete digital customer experience means

1. Online programming, clear and fast— No calls, no waiting. Visible slots, specialists of your choice, instant confirmation.
2. Automatic confirmation and reminderHe knows that the schedule is recorded. And it's announced on time, with no forgotten messages.
3. Customer account and visit history— Can review their past visits, preferences, services made. Everything at your fingertips.
4. Access to complete information— Services, durations, prices, pictures, reviews. Transparent, no unnecessary questions.
5. Simple feedback after the visitOne click and he left you an opinion. And you immediately find out if he is satisfied.

Why all this matters more than you think

For your customer, the digital experience is the first test of professionalism. If it's hard to schedule, he won't call you back. If he does not receive confirmation, he assumes that something went wrong. If you have to ask every time how long a service lasts, it seems that you are not ready.

In short: the lack of a clear digital experience is a form of friction. Small, but accumulating. And it makes the client look for a simpler option.

Digital does not mean impersonal. Means effective.

A well-built digital experience does not eliminate the human relationship. On the contrary, it liberates it. When you stop wasting time with phones and messages, you can talk to the real customer, in front of you. You can offer attention and quality, do not apologize that “the colleague did not have time to confirm”.

How to implement a full digital experience in your salon

1. Use a system dedicated to the industry— Do not improvise with generic formulations. You need a solution built specifically for salons.
2. Define your services clearly— With duration, price, who offers them and when. This is the basis of any quick programming.
3. Visibly communicates that it is digital— Put the appointment link everywhere: Instagram, Google Maps, website, poster in salon.
4. Listen to customer feedbackWhat is clear to you may be confusing to them. Constantly adjust.

What do customers say when everything goes perfectly?

That it's simple. That it is clear. That they feel treated professionally. And, above all, that they come back.

The digital experience is not about “doing something cool.” It's about showing respect for your client's time. And when he feels that, he will remain loyal to you.

In 2025, the digital experience will be the standard, not a bonus.

Today's customer wants things simple and clear. Just as he orders his taxi, his food or his clothes, so does his salon appointment: fast, no calls, no hassle.

If you want your salon to stay on top of your favorites, give your customer a clear path from the first click to the smile in the mirror.

Bookr is built for exactly that. To eliminate friction and leave you time for what matters: people.

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Intuition has brought you this far. But if you want to grow, you need something more solid: real data. Clear, up-to-date information about how your salon really works. Not assumptions.

In 2025, salons that rely only on instinct risk losing ground to those who know exactly what works and what doesn't. The difference is simple: data-driven decisions are no longer “inspired” but calculated.

What data really matters in a salon

1. Occupancy— How many appointments are made, on what days, at what hours? Do you have dead hours or unnecessary crowding?
2. No-show rateHow many customers don't show up? At what services? To what specialists? Without data, you don't know where you're losing money.
3. The most demanded servicesWhat brings the most customers? What no longer has demand? This helps you optimize your offer.
4. Team performanceWho has the most appointments? Who has the best reviews? Who needs support?
5. Average value per customerHow much does a customer spend per visit? And how can you increase this value?

What do you do concretely with this information

• Adjust the team schedule according to peak hours
• Create packages or promotions for your free hours
• Give up services that do not bring income
• Support employees who need training
• Increase revenue per customer without raising prices, just through well-placed recommendations

Why Data Doesn't Replace Instinct — It Calibrates It

We are not saying to give up intuition. We say support it with facts. Instinct tells you that Monday morning is a dead day. The data shows that it's even worse than you thought. Or that on Tuesday afternoons you are constantly in demand and you do not have enough people available.

When you have these numbers at hand, you can make decisions with confidence. No more “trying to see what goes”. You act with your head.

How to see all this without becoming an analyst

You do not need to make tables in Excel or pay consultants. Modern platforms like Bookrprovides you with simple, clear and direct dashboards in Romanian. See at a glance what is going and what needs to be adjusted.

The future is not for the most talented. It belongs to those who know what works.

Talent matters. But it's not enough. If you want to grow, you need clarity. Data gives you complete visibility into your business — what's going, what's creaking, where you're losing, where you're getting opportunities.

And once you know, you can change things. It's fast. Calculated. No stress.

Bookr is here to help you see it all. So that you no longer stutter in the dark. But to run your salon with your head, not just with your soul.

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We all want more time. Time for customers, time for the team, time for yourself. But if you still waste hours with phones, messages and manual organization, it means that you are working withinsalon, no forel.

Automation does not mean loss of personalization. It means eliminating repetitive, annoying and time-consuming things to deal with what really matters: people, quality, growth.

What you can automate in a salon without losing human contact

1. Appointments— Modern systems show only available slots, send automatic reminder and instant confirmation. No missed phones, no duplicates.
2. Notifications— Each customer receives SMS/email before appointment. It massively reduces the no-show rate. You don't write any messages manually.
3. Inventory management— You get an alert when you run out of products. You know exactly what you are consuming and when.
4. The reviews— After each visit, customers automatically receive request for feedback. Reviews more, more often and easier.
5. Marketing Campaigns— Segmentation by customers, automatic sending of messages for anniversaries, returns or favorite services.

How much time you save, concretely

I've worked with dozens of salons that have made the transition. The result?

• 60— 80% discount on time spent on manual appointments
• 40% less time on phones and WhatsApp
• 25% fewer operational errors

That means hours released each month — hours you can invest in team building, customer experience, or simply rest.

“But I want to keep in touch with the client”

It's perfect. Automation doesn't replace you — it supports you. You'll have more time to talk to customers. in person, not on the run, among calls.

You will be able to customize automatic messages, set rules according to your style and intervene manually when you want. Control is still yours — but without being forced into repetitive tasks.

Where to start if you want smart automation, not complicated

1. Choose a platform that understands the industryNot all tools are made for salons. Choose something created specifically for your needs (like Bookr).
2. Clearly define the services and their durationIt is the basis of any digital system.
3. Test internally, with the teamShow them how it works. Demonstrates clear benefits.
4. Communicate with customersTell them something new is coming. You involve them and win them over.

Automation is not a fad, it's the difference between chaos and growth

If in 2025 you are still writing appointments in a notebook or answering the phone while applying paint, it's time to take a decisive step.

Automation is not about technology. It's about respect for your time and the customer. About clarity, efficiency and business done with your head.

Take back control.

If you feel like juggling appointments, messages and administrative tasks on a daily basis, know that there is a solution created specifically for salons like yours. Bookr is a Romanian platform that automates appointments, notifications and internal organization to regain your time and control. It's not just a software, but a system designed to work for you — discreet, efficient and always available. If you want to see what a chaotic workday might look like, start with Bookr.

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We've all been there. Sit with your phone glued to your ear, trying to catch a salon appointment between two sessions. “Call later, now we're busy.” Or worse, you call three times and no one answers. These annoying moments are not just a problem for you as a customer. They cost the salons thousands of lei in lost revenue and wasted hours monthly.

Why the traditional scheduling system will no longer work in 2025

After 5 years of management in the beauty industry, we have seen how the telephone appointment system affects both salons and customers:

Constant interruptions. A receptionist or stylist interrupted for each call loses concentration and efficiency.

Limited schedule for appointments. Customers can only call when the salon is open — exactly when employees are busiest.

Inevitable human errors. We analyzed data from more than 100 salons: hand-written appointments generate an error rate between 7-12%.

These traditional problems have a simple modern solution.

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How Online Salon Appointments Really Work

Online scheduling is not just a form on a website. A true online appointment system for salons integrates:

Real-time synchronized calendar showing only the slots actually available

Profiles for each specialist with specific services and correct durations

Automatic confirmation and reminder system that reduces no-shows

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What Your Salon Gains When You Switch to Online Appointments

We analyzed the results of 100 salons that have implemented our online appointment system over the past 3 years. The figures speak for themselves:

78% Off Phone Time

23% average increase in employment

54% Off No-Show Rate

68% of appointments made outside of office hours

For an average salon, these figures translate into additional income of 5,000-12,000 lei per month.

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‍First concrete steps for implementation

If you are a salon owner and want to implement online appointments:

Evaluate your current process. Measures how much time you spend with phone appointments.

Define your services clearly. A digital system requires well-defined services in terms of duration and price.

Prepare your team. Resistance to change is normal - approach it directly.

Choose a platform with local support. Not all systems understand the specifics of the Romanian market.

There is no “perfect time” to implement online appointments - only the opportunity costmissed every day of delay.

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Beyond Convenience: How Online Appointments Transform the Customer Experience

Customers who use online appointments report 34 percent higher satisfaction levels compared to traditional methods. The reasons are simple:

Control and transparency. I see all the available options and choose what suits them.

Instant confirmation. I get the appointment confirmation immediately, not “we'll call you back”.

Automatic reminders. They are discreetly announced before the appointment.

Personal history. They can see all their past and future appointments in one place.

By implementing online appointments, do not just provide convenience - provide respect for your time to your client.

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The future is already here

Online appointments are no longer a luxury or an option - they have become the expected standard in the beauty industry. Salons that stick to traditional methods are losing ground to more agile competitors.

Ask yourself: How many appointments did you miss last week because no one answered the phone? How many customers dropped out after calling twice without an answer?

It's time to eliminate these losses forever.

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It's not just about technology anymore. It's all about efficiency, respect for customer time and money that doesn't have to be wasted. If you know that the current system is braking your salon, act now.

Start with Bookr — the platform created specifically for salons in Romania.
Turn on online appointments, get rid of your phone and switch to a system that works for you, 24/7.

Eating healthy doesn't mean tormenting yourself or giving up everything you love, but finding a balance that works for your lifestyle.

Here are the 3 most common mistakes and how to avoid them:

1. We eat too little or skip meals

Extreme restrictions or very rare meals are not the solution to a healthy eating style. In the short term they may seem effective, but in the long term excessive hunger, cravings and lack of energy appear.

What can you do?

Organize your main meals and include balanced combinations of protein, good carbohydrates and healthy fats. Eat enough to provide you with the energy you need throughout the day.

2. We completely eliminate carbohydrates

Carbohydrates play an important role in nutrition — they provide energy, support brain function, and help recover from exercise. Their complete elimination often leads to cravings for sweets and excesses.

What can you do?

Choose quality carbohydrates: rice, potato, vegetables, fruits, whole pasta. Portion them correctly and do not completely eliminate them from the diet.

3. We do not have prepared snacks

The lack of smart snacks inevitably leads to chaotic choices: quick snacks, sweets or ultra-processed products.

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What can you do?

Prepare simple and balanced snacks: fruit, Greek yogurt, nuts, a protein bar, banana bread or hummus with vegetables.

A healthy lifestyle does not have to mean harsh restrictions or impossible rules. With a food plan tailored to your needs, you will be able to achieve long-term results without frustration or the feeling of “dieting”.

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If you feel you need specialized help with a personalized plan, you can always make an appointment with a nutritionist or dietitian on Bookr.

Take care of yourself. It starts with small but constant steps.

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Oval face

Ideal haircut:Almost anything!
The oval shape is considered “symmetrical” and balanced, so you can easily experiment: short bob, long hair, bangs, pixie, shag — they can all work. You have the freedom to play with volume and textures.

Type 2025:Add a curtain-fringe for added sophistication.

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Round face

Ideal haircut:Medium length or long, with layers.
The goal is to optically lengthen the face, so avoid too large volumes in the sides. A long bob with side bangs, or layers that delicately frame the cheeks, goes perfectly.

Type 2025:Avoid short and straight bangs, which can emphasize roundness.

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Square face

Ideal haircut:Styles that “tame” the jaw.
Opt for soft waves, fluid layers or a lobe with spun tips. Medium to long hair helps to blur the straight lines of the face.

Type 2025:Avoid geometric and straight haircuts, which emphasize angular features.

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Heart-shaped face

Ideal haircut:Volumes at the bottom.
The heart-shaped face has a wider forehead and a sharp chin, so it's ideal to balance with a long bob, textured strands or light curls towards the tips.

Type 2025:Thin bangs or on one side can visually balance the forehead.

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Elongated face

Ideal haircut:Side volumes, bangs, medium lengths.
The goal is to optically “shorten” the length of the face. Choose a shag with bangs, a voluminous bob or layers that add width on the sides.

Type 2025:Say yes to full bangs or curtain!

When choosing a haircut, take into account the shape of your face, but also your personality. Trends come and go, but a haircut that suits you will always be in style.

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Do you want advice from a hairstylist to recommend the perfect haircut?
thereon Bookrfind professionals who offer personalized advice, close to you. Schedule online and take the first step towards the best version of yourself!

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What is hair detox?

Hair detox is not just about giving up products, it's about deep cleaning, reset and reconnectionwith the real needs of your hair. It is a break from aggressive chemicals, excessive styling and habits that over time affect the health of the capillary adornment.

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Wash hair with a purifying shampoo

Use a clarifying shampoo, once a week, to remove build-ups of styling products, sebum and pollutants. Caution: Do not use it daily — detox means balance, not aggression.

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Switching to “clean” products

In 2025, clean beauty products are more affordable than ever. Choose formulas without sulfates, parabens, silicones or synthetic fragrances. They help the hair to breathe and regain its natural elasticity and shine.

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Detox masks with natural ingredients

Green clay, activated charcoal, aloe vera or apple cider vinegar — are some of the stars of the detox. Use masks once a week to rebalance the scalp and revitalize tired strands.

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Break from thermal styling

In detox, the ideal is to avoid dryers, plates and curlers. If you need to use them, set the minimum temperature and do not forget about thermal protection. Let the hair regain its natural rhythm.

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Detox and from the inside

Healthy hair also comes from food. In 2025, capillary nutrition is in fashion — eat foods rich in Omega 3, vitamin A, E and biotin. Bonus: moisturize well!

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Hair detox is not about perfection, but about giving your hair a moment to breathe and regenerate. Whether you're taking a break from paint, styling, or just changing up your routine, the benefits will be seen and felt quickly.

Do you want to start the detox process with a specialist? thereon Bookryou can find salons that offer professional capillary treatments with premium detox products. Schedule online and give your hair a fresh start!

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Oils for a healthy scalp

Scalp is often ignored, but in 2025 it becomes a key point of care. Natural oils with active ingredients (such as rosemary, mint, tea tree) help stimulate circulation, preventing hair loss and reducing dandruff.

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Products with a matte effect

The “greasy” look is no longer cool. Wear matte, textured, natural-looking finishes. Look for pomades or styling clays that offer easy fixation and flexibility — perfect for a relaxed yet controlled style.

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Volume sprays

For those with thin or soft hair, volume sprays are the salvation. They provide structure without burdening the hair and are ideal for textured, effortless hairstyles. Choose variants with thermal protection if you use the dryer.

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Sonic Vibration Brushes

A tech innovation that is quickly gaining ground: brushes that emit micro-vibrations to massage the scalp, improve circulation and reduce hair loss. They are comfortable, effective and can be easily integrated into the daily routine.

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Minimalist styling

In 2025, less means more. Men choose multifunctional products and quick but effective routines. Emphasis is placed on qualityof the product, not by quantity. A good shampoo, the right styling product and a comb — that's all you need.

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Hair care is no longer a luxury or obligation, but a natural choice for the modern man. The right products and a well-established routine can completely change your look—and your confidence.

Do you need a specialist who knows exactly what is right for you?
Enter on Bookr, discover salons and barbershops in your area and make an appointment online in seconds. Caring starts with a good choice — and Bookr makes your way easier.

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Scalp care — the new must

The scalp is the “soil” from which healthy hair grows. In 2025, serums dedicated to the scalp, gentle exfoliating treatments and therapeutic massages appear, aimed at stimulating growth and preventing hair loss. A clean scalp is the key to a flawless look.

Contoured but natural beard

The beard is worn neat, but not excessively stylized. Clear, but not rigid contour, natural texture and uniform appearance. Star products? Softening balms, nourishing oils and contouring machines with pressure sensors.

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The return of the clean-shave style

For those who prefer a fresh and classic look, the full shave is back in trend — but with an upgrade. Modern blades and alcohol-free moisturizers turn this ritual into a luxurious experience.

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Multifunctional products

3-in-1 shampoo? Not really. In 2025, multifunctional products are intelligently formulated, with premium ingredients and clear functions: moisturizing, fortifying, unobtrusive fragrance. Maximum efficiency with a minimum of steps.

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Home Care Gadgets

More and more tech-friendly devices appear: electric styling brushes, trimmers with artificial intelligence, dryers that adjust the temperature automatically. Personal care becomes a tech experience, not just a routine.

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In 2025, male grooming means refinement, self-care and conscious choice of the right products. Styling starts with grooming, and your daily routine can tell a lot about you.

Are you looking for a barber or salon that keeps up with the trends?
Enter on Bookr, explore the most appreciated salons in your area and book easily, online. Male grooming has entered a new era — be a part of it too.

Clamps statement

Large clips with geometric shapes, glossy or transparent materials will remain on the wave. Both minimalist and ultra-glam ones are worn, decorated with rhinestones or motivational messages.

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Oversized Bow

Feminine and romantic, bottoms return in strength, especially in satin or organza fabrics. It is worn in low tails, loose bangs or even in disheveled hair. A perfect accessory for a soft yet sophisticated look.

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Tech accessories

Innovation also creeps into the hair — accessories appear that analyze the hydration level of the scalp or react to light. For example, paper clips that change color depending on temperature.

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Transparent elastics

Discreet but effective, they are ideal for sleek hairstyles, smooth bangs or neat braids. It integrates perfectly into the hair, providing a clean and professional look.

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Hair earrings (hair cuffs)

Accessories that cling directly to the strands add an original and rebellious air. Inspired by urban culture, they are ideal for braided or semi-tight hairstyles, and come in golden, silver or neon variants.

Hair accessories of 2025 combine futuristic aesthetics with functionality. Whether you choose a statement clip or a clip with smart functions, the important thing is to express your personality and feel good in your own skin.

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Do you want to try your new look in a professional salon?

thereon BookrFind the best beauty salons in your area. You enter, choose the right salon and schedule quickly, online, without hassle. Simple, elegant and just the way you deserve!

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Futuristic berries

Blunt bob, angled bob, geometric bob— all come back in force, but reinterpreted for a more high-tech aesthetic.

Straight lines, well-defined edges and impeccable texture. This style is preferred by women who want a clean, sophisticated look, but with an avant-garde touch.

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Asymmetric pixie

A bold style with sharp shapes and often combined with contrasting colors.

Pixie haircuts of 2025 are longer to one side, with creative volumes, and emphasize the features of the face. It is ideal for dynamic, independent women who want a fresh look.

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Modern shag

Reinterpretation of the '70s style with controlled volume and well-thought-out layers.

Shag haircuts add texture and movement to hair, being perfect for medium or long hair. It is worn in combination with spun or draped bangs, for a bohemian and relaxed air.

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Medium haircuts with curtain bangs

Versatile and always in trend, the curtain bangs perfectly complement a medium haircut.

Suitable for all face shapes, this style is feminine and elegant. It fits perfectly with a light or even slightly messy styling.

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Glass hair

An ultra-shiny look, achieved through smoothing treatments and intensive care.

Hair is straight, even, with a mirror shine — a modern, minimalist, yet highly visible and sophisticated choice.

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Haircuts of 2025 talk about confidence, individuality and evolution. From precise lines to textured layers, your choice must reflect who you are and how you want to be perceived. Don't be afraid to experiment — the future belongs to the brave!

Are you looking for a hairstylist who understands your vision?Pe Bookrquickly find the best salons near you. Choose, schedule and enjoy the professional experience you deserve!

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Hot and cold pastels

Delicate tones such as lavender, dusty pink, pastel blue or peach are back in vogue, but reinterpreted with subtlety.

Pastels are no longer just for summer — they are worn all year round, in light gradients or as accents on individual strands.

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Holographic balayage

This technique evolves towards a much more spectacular version: iridescent reflections, inspired by the games of light of holograms.

They are obtained by overlapping two or three complementary shades. The effect: a hair that seems to change depending on the light.

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Natural blenders

The tendency towards the natural is preserved, but in a refined way. Shades blend perfectly with each other — for example, warm blondes with pearly reflections, or chestnut with cinnamon tints.

Ideal for a sophisticated look without looking “dyed”.

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Emphasized roots

Instead of being hidden, the roots become part of the design of the hairstyle. The contrast between the closed root and the open lengths is intentional, dramatic and extremely cool.

It fits perfectly with urban and edgy styles.

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Subtle neon reflections

Neon colors are no longer so aggressive — they are worn in fine accents, applied to thin strands or to the tips.

Electric yellow, neon pink or lime green can add a futuristic vibe without being tiring on the eyes.

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Bonus: Smart Coloring

Products are being developed that change their hue depending on temperature or UV light, as well as semi-permanent colorings that adapt to the pH of the scalp.

Technology is the new frontier in beauty!

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In 2025, hair color becomes a creative playground, where technology and personal style meet. Choose what represents you, be it subtle or spectacular — the important thing is that it is authentic and current.

Do you want a new chromatic look made by a professional?Enter on Bookr, choose a trusted salon in your area and book easily, online. It's time to shine in your perfect shade!

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What does automation mean in beauty?

Automation means digitizing repetitive and administrative processes so that the team can focus on what matters: the services offered and the relationship with the customer.

A concrete example is Bookr Assistent— a digital assistant that can:

• pick up appointmentsin place of the staff,

• automatically respond to customer questions,

• and manage communicationdirectly from WhatsApp, without human intervention.

In other words, Bookr Assistant can act as a 24/7 “digital receptionist,” providing customers with a fast and clear experience — even when the salon is closed or the staff is busy.

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Automate notifications and reminders

In addition to direct interactions, the Bookr platform also automates other important processes:

• Send automatic remindersfor future appointments

• Notify customerswhen changes occur

• Manage cancellations or reschedulesEffectively

Thus, the risk of non-presentation is significantly reduced, and customers feel informed and respected.

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Is it suitable for any type of salon?

Yes — whether it's a multi-employee salon or an independent specialist, automation provides more control and significantly reduces administrative workload.

It is a simple and effective way to increase professionalism without the need for an extensive team or large investment in infrastructure.

Automation does not replace human interaction — he argues. With tools like Bookr and Bookr Assistant, salons can save time, reduce organizational stress, and provide customers with a more coordinated and modern experience.

Building an artificial intelligence model from scratch involves high costs, considerable time, and constant monitoring to function properly. Fortunately, entrepreneurs and beauty professionals do not have to invest tens or hundreds of thousands of euros in the development of complex solutions. Large companies have already made this investment, and now, tools such as Bookr Assistentgives them access to automation and AI at an affordable cost through flexible monthly subscriptions. View our subscriptions herein— and discover how you can digitize your salon without hassle.

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The beauty industry is always on the lookout for revolutionary treatments, and Vampire FacialLift(or PRP Facial) is one of the most popular treatments of the moment. Celebrities like Kim Kardashian popularized it, and the promises sound incredible: younger, firmer, and brighter skin without a scalpel. But is it really an aesthetic miracle or just another trend of the moment? Let's see!

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What is Vampire Facial Lift?

This innovative aesthetic treatment uses platelets in your own bloodto stimulate skin regeneration. The process involves:

Blood collectionA small amount of blood is drawn from the patient.

Separation of platelet-rich plasma (PRP)— Through a centrifugation process, the beneficial components of the blood are separated.

Microneedling or injectionPRP is applied to the skin by microneedling or injected directly for deep regeneration.

The result?Increased collagen and elastin production, cell regeneration and a rejuvenated appearance of the skin.

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Benefits of a Vampire Facial Lift

Improves skin texture and tone— Perfect for dull, lifeless skin.

Stimulates natural collagen production— Restores firmness and elasticity to the skin.

Restores natural shine— For a young and healthy look.

Minimizes wrinkles and fine lines— Helps reduce the signs of aging.

‍100% natural— It does not involve chemicals or toxins.

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Who is this treatment suitable for?

What no one tells you is that Vampire Facial Lift is not recommended for anyone.

It is recommended for people who:

They want to improve the appearance of their skin without invasive interventions.

They have sun-damaged skin, acne scars or fine wrinkles.

They want a natural treatment without severe side effects.‍

Contraindications:It is not recommended for people with clotting disorders, autoimmune diseases or active skin infections.

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How quickly are the results seen and how long do the effects last?

First effectsare visible at a few daysAfter treatment, however Optimal resultsappear after 2-3 weeks.

Duration of effect:The skin remains revitalized for 6-12 months, depending on the lifestyle and subsequent care.

Vampire Facial Lift — Is it worth it or not?

If you want a natural method of skin rejuvenation, without artificial substances and with proven benefits, Vampire Facial Lift is a great option. It is not an instant miracle, but, used correctly, it can noticeably improve the appearance of the skin.

Have you tried this treatment or is it tempting you? On Bookr you can find hundreds of beauty salons, look for the one closest to you and try a Vampire Facial Lift if that sounds interesting. We are waiting for you on Bookr!

All you have to do is send a message on WhatsApp and that's it! You no longer have to look for a form, download applications or wait for confirmations on the phone.

Why use Bookr Assistant?

Quick and simple —You write a message, choose a date and in a few seconds you are scheduled.

No stressYou don't have to call and wait for minutes for someone to answer you.

Available at any time — You can make an appointment even late in the evening, on weekends or on busy days.

Receive confirmation and reminderDon't worry about forgetting your schedule!

Bookr Assistant FAQ

1. How do I make an appointment with Bookr Assistant?

All you have to do is send a message on WhatsApp to the assistant, just as you would write to a friend. Bookr Assistant will ask you the necessary questions, give you options, and once you choose the right date and time, it creates your appointment automatically.

2. How can I change or cancel an appointment?

Tell the assistant that you want to change or cancel, and they will give you the contact of the salon so that you let them know directly. Since every business manages their own cancellation policies, it's important to get in touch with them.

3. Do I receive an appointment confirmation?

Yes. You will receive a push notification in the Bookr app, a confirmation email, and if your business has enabled SMS notifications, you will also receive a text message.

4th. What do I do if I have a problem with programming?

The easiest way is to contact the salon or business where you made the appointment directly, as they manage changes and cancellations.

5. Can I make an appointment for someone else?

No, Bookr Assistant associates the appointment with your WhatsApp number, which is linked to your Bookr account. If you want to make an appointment for someone else, you must do it from that person's phone, and they must have a Bookr account.

When you need an appointment, send a message and let Bookr Assistant take care of the rest!

Why do you need Bookr Assistant?

Automatically schedule customers on WhatsApp Many customers prefer to write a quick message rather than enter a site or call. Bookr Assistant handles instant requests.

Ideal for customers who are not used to online platforms If you have customers who avoid technology or don't want to fill out complicated forms, you can help them schedule simply, directly from WhatsApp.

Reduce the number of missed appointments — Automatic notifications on WhatsApp reduce the risk of cancellations or customers forgetting appointments.

Save time for you and your team— Instead of constantly answering messages and calls, Bookr Assistant does it automatically, and you take care of the important things in your business.

Available around the clock — Customers can make appointments at any time, even outside business hours.

Bookr Assistant FAQ

1. How does Bookr Assistant help me manage appointments more efficiently?

You do not need to do anything complicated. Simply, customers send him a message on WhatsApp, just like they would with a friend. Bookr Assistant starts a conversation with them, asks the right questions and offers options for them to choose from. Once the date and time is selected, the appointment is created automatically. Everything happens without your intervention, saving time and avoiding human mistakes.

2. Are there additional costs for using Bookr Assistant?

No, there are no additional costs. The service is included in the Bookr platform, with no hidden fees or extra costs for its integration.

3. Can I customize messages sent by Bookr Assistant?

No, because Bookr Assistant is not a simple bot with predefined messages, but an AI digital assistant. He was trained to have a natural conversation with clients and respond intelligently to their requests without following a rigid script.

4th. How do I sync my existing appointments with Bookr Assistant?

Bookr Assistant appointments are sent directly to the Bookr app calendar. You will receive notification and confirmation email, just as if you had made the appointment manually. Also, the appointment also appears automatically in the client's calendar.

5. What happens if a customer cancels an appointment?

You will receive a notice of cancellation immediately. If you have activated the service guarantee option and the customer has not met the minimum cancellation deadline, you can keep the advance according to company policy. It all depends on the rules set by you.

If you want to optimize your business and make your appointments more efficient, try Bookr Assistant!

You have worked hard to attract new customers to your salon, but how do you convince them to come back again and again? Customer loyalty is the key to long-term success and can help you grow your business without constantly investing in attracting new customers. Here are some simple but effective strategies to make them come back every time with enthusiasm!

1. Create a memorable experience

A satisfied customer not only returns, but also recommends the salon further. Therefore, make sure that every visit is a pleasant experience, from the atmosphere of the salon and interaction with the staff, to the quality of the services provided. A coffee or tea from the side of the house, relaxing music and a welcoming space can work wonders!

2. Schedule your next visit on the spot

Do not let the client leave without a new appointment! At the end of each session, ask him if he would like to reserve his seat for the next visit. A simple question can increase your return rate by over 30%!

3. Offer discounts and customized packages

Loyalty programs work great in the beauty industry. You can create:

• Loyalty Cards— Offers a discount or free service after a certain number of visits.
• Promotional Packages— For example, at 3 hairdressing sessions, the 4th is free.
• Discount for referralsIf a customer brings a new friend, they both get a discount.

4th. Actively communicate with your customers

Keep in touch with customers via SMS or email! Sending personalized messages with special offers, appointment reminders, or birthday wishes creates a closer relationship and makes customers feel valued.

5. Deliver a personalized experience

A loyal customer returns because he feels good in your salon and gets exactly what he wants. How do you do that? By keeping a History of preferencesto each client. Write down what services he used, what products he prefers, and what observations he made. Thus, on the next visit, you can recommend exactly what suits him!

6. Create a strong online presence

Most customers look for recommendations and reviews online before choosing a salon. Make sure you have an up-to-date profile on platforms like Instagram, Facebook and Google My Business. Post pictures of your works, special offers and satisfied customer feedback.

7. Surprise them with small attention

Small gestures make a big difference! They offer a free mini-treat at an appointment, a discount voucher for their birthday, or even a personalized thank you message after the visit. These details create a stronger bond between you and the customer.

Customer loyalty is not complicated, but requires attention to detail and a well-thought-out strategy. If you apply these tactics, you will see how your salon becomes the favorite choice of customers, and the number of repeated appointments will increase considerably.

Do you want to keep your customers loyal without hassle? Sign up your salon on Bookr and let technology work for you! With features like customer history, automatic reminder SMS, and an intelligent scheduling system, you can focus your energy on what really matters: the services offered. Automate your business now! Sign up here.

Why digitize your salon?

1. Online Appointments — No Lost Phones and Tangled Lists

Who else has time to call for an appointment? 9 out of 10 customers prefer to book their place online when they have this option. A digital scheduling platform saves your staff from continuous phone calls and reduces the risk of overlaps or mistakes. Plus, customers can choose their preferred time and service for themselves without hassle!

2. Increased visibility — More appointments, more money

If you are not online, for some customers you do not exist. A well-established profile on a beauty platform or social media can bring you new customers without investing a fortune in marketing. For example, the Bookr platform helps hundreds of salons digitize their work, providing them with a complete system of online appointments, automatic notifications and efficient customer management. Thus, salons can optimize their workflow and attract more customers without additional effort.

3. Automatic confirmations and reminders — Farewell to missed appointments!

Few customers still write down their appointments in the agenda. That's why sending an automatic confirmation SMS or reminders drastically reduces absences and helps you keep an organized schedule. Salons using SMS notifications saw a 30-40% decrease in the number of missed appointments.

4th. Instant Feedback & Reviews — Increase Your Online Reputation

A salon with many positive reviews attracts more customers. Digitization allows you to request feedback directly after the appointment via an automated SMS or email. Thus, you can improve the customer experience and build a solid reputation.

5. Team management and sales reports — Everything under control

Easily monitor the work of your team and see who has the most appointments or which services are most popular. Management software provides you with detailed reports on revenue, employee performance, and customer consumption trends. That means you can make better decisions based on concrete data, not just intuition. Management software helps you always have a clear inventory record and manage your receipts more easily. In addition, integration with online payments allows you to offer modern options to customers who prefer to pay directly from the application.

Digitalization is the Future — Are You Ready?

In an industry with more than 15,000 salons in Romania, the difference between success and stagnation can be made by how well you use technology. Digitization gives you a clear competitive advantage: in addition to online appointments and automatic notifications, you can have access to the customer profile and their history. Thus, you know exactly what services he previously chose and can provide personalized recommendations, which increases the chances that they will return.: it helps you save time, attract more customers and optimize your business.

So if you're still jotting down appointments in a notebook or just depend on your phone to manage your salon, maybe it's time to take a step into the future! Start with an online scheduling platform, automate notifications, and see how you turn your business into a magnet for customers.

Want to see how easy it is to digitize your salon? Sign up for Bookr in just a few minutes and start receiving online appointments, sending automated notifications, and managing your business more efficiently. Stop wasting time with agendas and calls — start now! Sign up here!

Effective communication with customers is essential to the success of your business. With Bookr, you can turn on SMS notifications to send confirmations, reminders, and other important information about your appointments. Here's how you can activate this function step by step.

1. Access your Bookr account

Open the Bookr app and log in with your credentials.

2. Go to the SMS section

• Go to Settings from the navigation bar.
• Select Payments.
• Find and access the option Text Messages (SMS).

3. Enable SMS notifications

• You will see a button to activate SMS notifications.
• Toggle the button to activate this function.

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4th. Choose who can send SMS (new!)

If you have a team, you can now decide who can send SMS notifications. Before, all staff members sent SMS automatically, but now you can only choose certain people.

• Go to Settings > Text Messages (SMS) > Choose staff members.
• Selects people who can send SMS notifications.
• Saves settings.

5. Select the types of SMS notifications (new!)

Previously, SMS was sent automatically for all types of notifications. Now you have control over them and you can choose exactly which messages to send to your customers.

• Go to Settings > Text Messages (SMS) > Choose notification types.
• Choose from the available options:
  • New programming
  • Cancelled appointment
  • Modified programming
  • Programming reminder
• Saves the changes.

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Why use SMS?

• Instant confirmations— Customers receive confirmation of appointments immediately.
• Useful reminders— Reduce the number of missed appointments.
• Customization— You select exactly who sends SMS and for what types of notifications.
• Increased efficiency— Management of appointments becomes simpler and more organized.

Enabling SMS in your Bookr account helps you improve your communication and keep your customers informed.

Do you want to take your business to the next level?After learning how to activate the SMS option for excellent communication, discover How to add SMS to your Bookr accountand attract the attention of customers with simple yet effective strategies!

As we used to, Bookr brings you the best beauty and fitness salons, equipped with the latest technology. Now on the platform you find Ivy Fit Studio, the place where you can try VacuTherm technology — innovative workouts, 4 times more effective than classic methods, that combine vacuum and infrared for rapid body remodeling.

At Ivy Fit Studio, you have access to the most advanced remodeling technology, designed for those who want fast resultswithout hours spent in the gym. VacuTherm accelerates fat burning, improves circulation and helps tone the body, in a workout of just 30 minutes.

How did VacuTherm arrive in Romania?

Body Space Romania is one of the leading importers and distributors of premium equipment for fitness and body remodeling. Behind this project is Adina Conea, who discovered VacuTherm technology in her own studio in Baia Mare. Having seen impressive results in its customers, it decided to become an official distributor and bring this innovation throughout the country.

Today, Body Space Romania collaborates with the most modern fitness and remodeling centers, offering professional solutions for effective workouts. Ivy Fit Studio is part of this exclusive network, providing customers with access to the latest body remodeling technology.

Want to burn over 1000 calories in just 30 minutes?

VacuTherm combines vacuum and infrared for workouts 4 times more effective than classic ones. Cellulite fades, muscles tone, and you see results faster than ever before.

You don't have to spend hours in the gym to have a toned body. VacuTherm accelerates fat burning, improves circulation and helps muscle regeneration. It is perfect for those who do not have time for long workouts, want to define their figure or are recovering from an injury.

Whether you want to lose weight, maintain shape or tone your body, workouts are tailored for you. You can adjust the intensity, and the infrared heat helps to relax and recover quickly. You train less, but you get more.

Andreea Ciceu, Ivy Fit Studio expert, says:
“We have seen incredible transformations in our customers. VacuTherm not only helps with weight loss, but also reduces the feeling of heavy legs, improves circulation and relaxes muscles. It is perfect for anyone who wants quick results without hours in the gym.

You can schedule quickly and easily through Bookr, without calls or waiting lists. One click and you have access to a revolutionary workout.

Book now at Ivy Fit Studio via Bookr and try out the workouts that make a difference on your own.

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Why do nails curl?

Incorrect cuttingIf you cut your nails too short or rounded at the corners, they may begin to grow under the skin.
Shoes too tightShoes that press on the fingers promote abnormal nail growth.
Genetic factorsSome people have nails that are prone to ingrown because of their natural shape.
Medical conditionsDiabetes or poor circulation can make the skin more sensitive and prone to inflammation.

How can you prevent ingrown nails?

• Correct cutting — Nails should be cut straight, without rounding the corners too much.
• Regular care — Moisturize the skin and nails to prevent their excessive thickening.
• Choosing the right footwear — Avoid shoes that compress your toes.
• Medical pedicureIf you have a history of ingrown nails, regular visits to a specialist can help prevent problems.

Correction of ingrown nail with Titan thread — the effective, painless solution

If ingrown toenail causes constant discomfort or inflammation, correction system with Titanium threadis one of the most effective solutions. La Salon Aestehtix, MedenaUse this technique that helps gradual correction of nail growth, removing pressure on the skin and preventing relapse.

• Visible results in just one week— the inflamed area begins to recede.
• Painless correction— no aggressive interventions or difficult recovery.
• A safe and effective solution— suitable for any type of ingrown nail.

Care according to European standards

The Salon AesthetixIt is equipped with European rules, having a modern sterilization chamber and state-of-the-art equipment. Medical manicure and pedicure are done by specialist Medena, with care for the health of nails and the prevention of complications.

If you have problems with ingrown nails or want a professional medical pedicure, you can program now through Bookr and enjoy specialized care!

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Laser hair removal — the long-term solution?

Definitive laser hair removal is one of the most effective methods for hair removal, reducing the growth of strands by up to 90% after several sessions.

Advantages:
Long-lasting results— after a few sessions, the strands become rarer and thinner
No irritation and ingrown hairs under the skin— ideal for sensitive skin
Saving time and money in the long run— get rid of frequent appointments at the salon

What do you need to know?
Requires more sessionsfor optimal results
More expensive at first, but cost-effective over time
Not effective for all hair types— works best on dark hair and light skin

Waxing — fast, but temporary?

A classic method, used for years, waxing is valued for its efficiency and accessibility.

Advantages:
Removes hair quicklyand leaves skin smooth for up to 4 weeks
Natural exfoliation— removes dead cells, leaving skin smoother
Works on any type of hair and skin

What do you need to know?
Painful, especially in sensitive areas
Grown hairs under the skin, especially for those with skin prone to folliculitis
Repetitive procedure, no lasting effects

Which choice is right for you?

If you want a definitive solution and don't mind investing time and money in the beginning, the laser is the right choice.
If you prefer a quick, affordable method and do not mind repeating the procedure monthly, waxing remains a good option.

Whichever you choose, on Bookr you will find the best salons in the country! Download the app, look for a specialist and make an appointment online!

Why do you need a facial treatment?

A healthy complexion means not only beautiful skin, but also a well-groomed one. A professional facial treatment helps you to:

Deeply clean— removes impurities and excess sebum
Moisturize the skinA stronger protective barrier means a younger complexion
You slow down aging— stimulates the production of collagen and elastin
You get a bright and even look— your skin radiates health

What type of facial treatment is right for you?

Intensive hydration— ideal for dry and dehydrated skin, this treatment includes masks and serums rich in hyaluronic acid and vitamins.

‍Deep Cleansing Facial— perfect for oily or combination skin, helps reduce blackheads and balance sebum.

Anti-aging treatments— with active ingredients such as collagen, retinol and vitamin C, they help to blur wrinkles and restore firmness to the skin.

Oxygen treatments— provides a boost of energy and luminosity to dull and tired skin.

Microdermabrasion therapy— Gentle exfoliation that helps cell regeneration and improve skin texture.

How often should you do a facial treatment?

The frequency depends on your skin type and your goals:

Once a month— recommended for maintaining a healthy and clean skin
Once every 2 weeks— for acne prone or dehydrated skin
Once every 3 months— if you have sensitive skin and just want an occasional refresher

Want an effortless glowing complexion?

Download Bookr, search for a facial specialist and make an appointment online!Your skin deserves the best care!

‍What are you not told about teeth whitening?

It works, but not for everyoneIf you have deep blemishes caused by drugs or genetic factors, the results can be disappointing.
Dental sensitivityMany people experience pain or discomfort after bleaching, and in some cases, the enamel can be permanently damaged.
Trade Products vs. Professional Treatments— Supermarket whitening kits promise wonders, but they can contain aggressive substances. Treatment at the dentist is safer and has visible results faster.

Is it worth it or not?
If you want quick and safe results, go to a specialist. If you prefer natural variants, try gentler methods such as activated charcoal toothpaste or coconut oil.

Professional whitening at the dentist — fast and safe results

If you want a visible effect immediately and without major risks, treatments performed in the dental office are the best choice.

Advantages:
Fast results, visible after a single session
Procedures performed under medical supervision with minimal risks
Professional substances that protect enamel and reduce sensitivity

What do you need to know?
May cause temporary tooth sensitivity
Higher cost compared to DIY methods
Requires rigorous oral hygiene to maintain results

Whitening kits for home — cheap but effective?

Strips, gels and LED light kits — the market is full of DIY whitening solutions that promise spectacular results.

Advantages:
Lower costs than professional treatments
Easy to use at home
Visible results in a few weeks

What do you need to know?
The concentration of peroxide is lower than in professional treatments, so the results may be poorer.

It takes several uses to achieve the desired effect

Improper application can cause gum irritation or tooth sensitivity

Natural methods — myth or reality?

Natural whitening is a gentler alternative, but not as fast. Some methods can help remove superficial stains, but do not change the color of the teeth in depth.

Activated carbon— Intensively promoted on social networks, but can be abrasive and thin tooth enamel. Use it carefully and do not rub too hard!
Coconut oil (oil pulling)Ayurvedic technique that promises whitening and oral detoxification. It can help reduce bacterial plaque, but the whitening effects are minimal.

‍Baking soda and lemon— dangerous combination! The acidity of lemon can erode the enamel and weaken the structure of the teeth. Use baking soda only occasionally and avoid excessive rubbing.

Want a whiter smile without risks? Make an appointment online with a specialist via Bookr!

On Bookr, you find the best dental offices in the country, with specialists ready to give you an impeccable smile!

Download the app, search for a dentist in your area and make an appointment quickly, stress-free!

Experts in whitening, dental veneers, state-of-the-art treatments — all at a click away!

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Here's how stretching and massage contribute to effective recovery:

1. Reducing muscle tension
   Stretching helps to de-strain muscles after training, and massage removes muscle knots.
2. Injury Prevention
   Relaxed and flexible muscles are less prone to injury.
3. Improving circulation and elimination of toxins
   Massage stimulates blood flow, accelerating the elimination of lactic acid and toxins.
4. Reducing Post-Workout Muscle Pain (DOMS)
   Stretching and massage decrease the risk of muscle pain after intense workouts.
5. Increased mobility and flexibility
   Regular stretching keeps joints mobile, and massage improves muscle elasticity.

Schedule your massage and stretching sessions with fitness and wellness professionals directly on Bookr and support your body to recover effectively! Schedule your massage and stretching sessions with fitness and wellness professionals directly on Bookr and support your body to recover effectively! Whether you want to improve your physical endurance, increase flexibility or prevent injury, Bookr offers modern gyms, personal trainers, recovery programs and wellness services tailored to your needs.

Now you can quickly book directly from WhatsApp with Bookr Assistent!

1. Reducing stress and anxiety
   Massage relaxes the muscles and helps to release the accumulated tension, contributing to emotional balancing.
2. Relief of muscle and joint pain
   Regular massage sessions help prevent and reduce muscle and joint pain.
3. Improving blood circulation
   Massage stimulates circulation, which contributes to better oxygenation of tissues and elimination of toxins.
4. Increased flexibility and mobility
   Relaxed muscles and mobile joints improve your posture and reduce the risk of injury.
5. Improving sleep quality
   The deep relaxation achieved through the massage favors a more restful and deeper sleep.

Massage is not just a treat, but a necessity for overall well-being. On Bookr you can find a variety of types of massage tailored to your needs. If you want to relax after a hectic day, relaxing massage is the perfect choice. For muscle and joint pain, therapeutic massage can work wonders, and athletes can opt for sports massage, ideal for muscle recovery. If you want to improve the appearance of your skin, anti-cellulite massage is the right solution. In addition, on Bookr you can also find reflexogenic massage to stimulate energy points, prenatal massage for future mothers and gentle massage for babies. And many other types of massage.

Schedule a massage session with top therapists directly on Bookr and enjoy moments of total relaxation! Simplifies the process and quickly backs up directly from WhatsApp with Bookr Assistent!

Properly groomed nails not only look good, but also reflect a general state of health. However, many people make common mistakes that affect the appearance and health of their nails. Here are five common mistakes and how you can avoid them:

1. Cutting cuticles
   Cuticles protect the nail from bacteria. Cutting them can lead to infection. Instead, use a special oil and gently push them.
2. Excessive use of metal pile
   Metal file can damage the structure of the nail. Opt for a cardboard or glass file and stack in one direction.
3. Applying nail polish directly to the nail
   Nail polish can stain and dry the nail. Always use a protective base before applying colored nail polish.
4. Removing gel or semi-permanent nail polish at home
   Trying to remove the gel at home can lead to exfoliation of the nail. Schedule a visit to a professional salon on Bookr for proper removal.
5. Neglect to moisturize nails and cuticles
   Nails need hydration just like skin. Regularly apply moisturizing oils or special creams.

Discover on Bookr the best manicure and pedicure salons across the country, with experts ready to transform your nails. Whether you want gel nails, slim manicure or the latest trends in nail art, or prefer a simple and elegant look, book your place now and enjoy professional services!

From now on, you can quickly make appointments directly from WhatsApp with Bookr Assistant!

1. Prioritize balanced nutrition

Lorena stresses the importance of a diet that includes 80% and 20% healthy choices to satisfy our food cravings. Balance means having all the essential macronutrients on a daily basis: protein, carbohydrates and healthy fats. An example of a balanced meal can be a bowl of whole grains in the morning, fresh or cooked vegetables at lunch, a source of protein (such as chicken breast, fish or tofu) and a small portion of healthy fats such as avocado or nuts and whole carbohydrates: brown rice, whole pasta.

2. Eat consciously

Another important principle is to pay attention to how you eat. Avoid rushing or eating in front of the screen. Lorena recommends savoring each bite, chewing slowly and paying attention to the feeling of satiety, this little healthy behavior helps to better digestion but also to maintain weight.

3. Plan meals ahead of time

Planning is the key to success in maintaining a healthy diet. Lorena suggests making a weekly menu that includes healthy dishes and organizing your shopping according to this plan. Thus, you will avoid impulsive choices or eating processed foods.

4. Choose natural sources of sugar

Reducing the consumption of refined sugar is essential for a healthy diet. Lorena recommends opting for natural alternatives, such as fresh or dried fruits or sweetening desserts with a date syrup for example, which bring an intake of vitamins and fiber.

5. Hydration is just as important as nutrition

In addition to nutrition, hydration plays a crucial role. Lorena suggests consuming 30ml/kg body/ day and avoiding drinks with added sugar. Unsweetened teas or fruit infusions are excellent alternatives.

6. Build a healthy relationship with food

Another aspect that Lorena considers essential is to enjoy food without feeling guilty. It is important to see healthy eating as a positive choice, not as a restriction. Allow yourself to enjoy your favorite foods from time to time, but in moderation.

7. Nutritional education is the key

Lorena believes that education in the field of nutrition is fundamental. In his articles and videos, he provides accessible explanations of how our bodies work and why certain food choices are better than others. Through information, everyone can make better decisions for their health.

Free Resources for a Healthy Start

For those who want to make a change, Lorena offers on her instagram free resources such as food plans, menu ideas and practical tips. These are ideal for anyone who wants to start a healthier lifestyle without feeling overwhelmed.

Adopting a healthy lifestyle does not have to be complicated. With a little planning, awareness, and education, you can make choices that will transform your life. Take inspiration from Lorena Tămășoi's advice and start building healthy eating habits today that will support you in the long term.

In the digital age, everything happens quickly and efficiently, and we at Bookr believe that your appointments should be the same. That's why we are proud to launch Bookr Assisstant, a virtual assistant created to make the booking process easier than ever.

What is Bookr Assistant?

Bookr Assistant is a digital assistant that helps you make your appointments directly from Whatsapp, without having to contact your business or enter the Bookr app. Simple, fast and without complications.

How does it work?

All you need to do is communicate to the assistant the desired service, date and time for the appointment. Bookr Assistant takes care of the rest, automatically confirming the appointment.

Customer Benefits:

1. Save time — You no longer have to wait for replies to messages or call to make an appointment. With Bookr Assistant, you can book quickly, anywhere and anytime
2. Flexibility and control — You have the freedom to choose the time and date that perfectly suits your schedule, without intermediaries.
3. Instant Notifications — Receive your booking confirmation on the spot and notifications in case of changes.

Benefits for business:

1. Make appointments Fast, effortless on your part and create a pleasant experience for your customers.
2. Reduces the time spent on manual management of reservations.

Discover Bookr Assistant, your new virtual assistant that simplifies your booking process. Available 24/7. Schedule quickly and easily, without complications, and enjoy an efficient digital experience!

In a competitive industry like beauty, talent and passion are not enough. Around 90% of beauty entrepreneurs lose their clients because of a lack of strategy.

The beauty industry is constantly reinventing itself, and to stay relevant, entrepreneurs need tools that optimize their businesses and give them a competitive advantage. Success comes from strategic planning, continuing education and the use of modern technology.

From this vision was born the platform mihaelavodnar.com, created for those who want to take a step forward in their career, whether they are at the beginning of the road or experienced leaders.

What is Mihaelavodnar.com?

Mihaelavodnar.com is an educational platform dedicated to beauty industry professionals who want to grow their businesses or turn their passion into profit. Founded by Mihaela Vodnar, an entrepreneur with over 18 years of experience, the platform offers specialized courses that cover all aspects necessary for a successful business. Mihaela Vodnar built this platform based on her vast experience and working with top experts in the fields of legal, tax, marketing and management. His philosophy is simple: transparency, continuing education and a strategic vision are the keys to success.

What courses can you find on the platform?

Mihaelavodnar.com offers a variety of courses, each tailored to the specific needs of beauty entrepreneurs:

1. AI in Beauty Business

Learn how to use artificial intelligence to optimize your business processes, from marketing to management. You will discover the best AI tools and how to apply them in a practical way.

2. Masterclass: The Fundamentals of the Beauty Business

This comprehensive course provides you with all the essential information to manage a salon or beauty business: business plan, branding, marketing strategies, team management and much more.

3. Module 1: Business Plan

A detailed guide to creating a solid business plan, including:

• Defining the profile of the client and the target audience
• Setting goals and strategies
• Team Management
• Cash Flow Management

Why Choose Mihaelavodnar.com?

Mihaelavodnar.com is not only an educational platform, but also a reliable partner for professionals in the beauty industry. Courses are designed to provide practical solutions, based on real experience and expertise of renowned specialists.

The platform is aimed at:

Hairstylists, makeup artists, nail technicians and beauticians who want

to become entrepreneurs. To salon owners who want to optimize their processes and increase profitability. To any professional who wants to stay relevant in a competitive industry.

The Importance of Cash Flow in Beauty Business

Cash flow is the cash flow — the difference between the receipts and payments of a business in a given period. It is an essential indicator of the financial health and sustainability of a business.

Cash flow management allows you to:

Maintain business liquidity: Make sure you have enough cash to cover your current expenses.

Plan strategically: Identifies periods of low income and adjusts expenses or sources of financing.

Monitor performance: Analyze what works and what should be adjusted in your business.

Increase efficiency: Optimize resources to achieve maximum profitability.

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A gift for a fresh start

To celebrate the partnership with BOOKR, Mihaelavodnar.com offers all users FREE access to the cash flow statement, an indispensable tool for any entrepreneur. In addition, you can benefit from a discount code for any course available on the platform.

Enter mihaelavodnar.com and discover how you can become the best version of yourself in the beauty business. Don't miss the opportunity to learn from one of the most valued entrepreneurs in the industry!

How to choose hair products?

1. For short hair (ex: fade, buzz cut):
   • Opt for a matte waxor a gel with medium fixation, which preserves the style without leaving a rigid look.
   • Avoid oily products that can burden the hair and scalp.
2. For long or wavy hair:
   • Choose a styling creamor a serum for smoothing, which helps to define curls and control frizz.
   • Moisturizing shampoos are ideal to prevent hair from drying out.
3. For thin hair:
   • Use a shampoo for volumeand a texturizing powder to create density and a fuller look.

How to choose beard products?

1. For short beards:
   • A light beard oilis enough for moisturizing and maintaining a smooth appearance.
2. For long or thick beards:
   • Invest in beard balm, which provides intense hydration and helps to arrange rebellious strands.
   • O beard brushis essential to distribute the products evenly.
3. For sensitive skin:
   • Use a special beard shampoo, without parabens or sulfides, to prevent irritation.

Tips for choosing the ideal products

• Read the labels:Avoid products with alcohol, which can dry hair and skin.
• Consult a stylist:An expert can help you identify exactly which products are right for you, especially if you need solutions for specific problems such as dandruff or split hairs.
• Test small variants:If you're trying a new product, start with a small format before investing in the large variant.

Schedule an appointment on Bookr.ro for personalized advice

Not sure what suits you? Schedule an appointment at a professional salon through Bookr.ro! Stylists can guide you in choosing the best hair and beard products according to your needs.

Stay in trend and look flawless — start with the right products!

How to care for the haircut?

1. Products suitable for your hair
   Whether you choose a modern fade or a longer, textured style, use quality styling products. Matte waxes, pomades or residue-free gels are ideal to preserve the look. Consult your stylist for personalized recommendations.
2. Proper washing
   Avoid washing your hair daily if you have a short haircut — this can dry out the scalp. It uses gentle shampoos and balms for moisturizing.
3. Schedule yourself for regular adjustments
   A flawless haircut requires maintenance. A well-defined fade or line should be retouched every 3-4 weeks. You can do this quickly by scheduling Bookr.ro.

Beard Care: The Essential Routine

1. Cleansing and moisturizing
   Use a shampoo and a special beard conditioner to remove impurities and prevent the skin underneath from drying out. Apply beard oil or conditioner to keep strands soft and hydrated.
2. Regular pruning
   Whether you opt for a short style or a long beard, trimming is essential to avoid the unkempt look. The stylist can set precise contours, but maintenance can be done with a quality trimmer.
3. Daily brushing
   A beard brush helps you untangle the strands and evenly distribute natural oils or moisturizers. In addition, it stimulates the skin to prevent itching.

Additional tips for a flawless look

• Moisturizes the skin
  After a shave or contouring, use an alcohol-free aftershave to soothe the skin and prevent irritation.
• Invest in quality products
  From shampoo to oils, the right products make the difference. Your stylist can recommend the ideal options for you.
• Return it to the salon for maintenance
  If you want to keep the look fresh, don't leave too much time between appointments. thereon Bookr.rofind the best salons for quick and professional adjustments.

Schedule yourself for full care

A well-groomed look conveys confidence and style. Enter on Bookr.ro, make an appointment at a top salon and make sure that your beard and haircut are always impeccable.

Look good, feel good, maintain your style with ease!

‍Haircuts in Trend for 2025

1. Fade with natural texture
   A favorite that remains in the top this year as well. Fade combined with natural texture adds volume and lightness, providing a fresh and versatile look. It is perfect for both formal and casual occasions.
2. Modern buzz cut
   Minimalist, clean and easy to maintain, the buzz cut is back in force. In 2025, this style receives an upgrade with well-defined lines and subtle fades that add a modern air.
3. Long and loosely arranged hair
   Long hair is gaining ground this year with a focus on bohemian and natural looks. Loose curls or seemingly “sloppy” hairstyles are the stars of this style.
4. Classic haircuts reinterpreted
   Pompadour and retro styles are back, but with a modern twist: less volume and clearer lines, for a refined and contemporary look.
5. Shaggy layers
   The “ruffled” but stylish look is ideal for those who want to add texture and volume to their hair. This style is relaxed, but sophisticated, and is suitable for various face shapes.

We at Bookr.ro recommend: Find the style that suits you

Although it is tempting to follow trends, a perfect haircut is not just about being fashionable, but to choose something that compliments your features and aligns with your lifestyle. We recommend that you visit a professional salon for a personalized look consultancy.

Why consult an expert?

A professional stylist can evaluate:

• The shape of your face: Some haircuts favor oval, square or round faces more.
• Hair texture: Straight, wavy or curly, each type of hair has different needs and styles.
• Your lifestyle: If you are always on the run or have a job that requires a certain outfit, you need a haircut that is practical and easy to arrange.
• Maintenance Preferences: You can opt for a look that requires minimal daily effort or a more sophisticated one if you have the time.

How Can You Schedule?

there on Bookr.ro, you can find top salons and experienced stylists who can turn any idea into a unique and personalized look. Simple and fast, you can make your appointment online, and the experience of a professional stylist will give you more than just a haircut — it will restore your confidence.

Book now on Bookr.ro and discover which style suits you best!

Dear users,
To provide you with a service optimized and tailored to your needs, starting with January 2025, we are introducing new functionality and updates to our plans. They will also include a limit of 100 appointments per month for Silver plan.‍

Here's what each plan includes:

‍Silver Plan — Free

Ideal for those who are at the beginning of the journey:

• 1 staff member
• Listing your business
• Own website
• Automatic Notifications
• 100 appointments available monthly

Gold Plan — €24.99/month

According to small companies that need more functionality:

• All the benefits of the Silver plan
• Unlimited staff members
• Team Management
• Client Sheet
• Automatic notifications and personalized reminders
• Unlimited appointments

Platinum Plan — €44.99/month

Created for professionals who want to optimize and grow:

• All the benefits of the Gold Plan
• Detailed sales reports
• Performance Indicators
• Top professionals for better organization
• Automatic notifications and personalized reminders
• Unlimited appointments

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How to choose the right plan?

• If you are at the beginning, Silver Plan It gives you a free start.
• Do you have a team or do you want more functionality? The Gold Plan is perfect for more efficient management of your business.
• For large businesses and professionals, The Platinum Plan provides the complete tools for success and growth.

Important updates: What do you need to know?

Starting with January 2025, the Silver Plan will include a limit of 100 appointments per month. To benefit from unlimited schedules and advanced features, you can upgrade to Gold or Platinum at any time directly from the app:

1. Go to the section Settings from the main menu.
2. Select the option Upgrade.
3. Choose the plan you want, and new functionalities will be activated immediately.

Why these updates?

The new plan structure helps us maintain the quality of service and provide personalized options to each user, regardless of the size of their business.

Discover more details on bookr.ro/en/pricing and get ready to grow your business in 2025!

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What is the right choice for you?

Although at first glance, commercial paint may seem more affordable and convenient, the differences between the two options are significant. This is why salon paint is often a better choice for the health and appearance of your hair.

1. Chemical Composition — Concentrated vs. Personalized

• Commercial paint:These products are created to work on a wide spectrum of hair types, which is why they contain a higher concentration of chemicals, such as peroxide and ammonia. This makes them more aggressive to the hair and scalp.
• Salon paint:Formulas used in salons are more personalized. Specialists adjust the amount of oxidant and other substances depending on the texture, condition and natural shade of your hair. In addition, many salons opt for professional paints without ammonia, more gentle for hair

2. Final results — Uniformity and shine

• Commercial paint:Application at home can lead to uneven results, especially if you do not have experience in evenly distributing the product. The colors obtained may not always meet expectations, because they do not take into account your natural shade.
• Salon paint:Professional stylists have experience in applying paint evenly, which ensures a consistent color over the entire length of the hair. In addition, they use advanced techniques such as balayage or strands to create a more natural and sophisticated look.

3. Hair Care — Minimal Damage

• Commercial paint:Because the formula is generalized, it can dry out the hair or damage the cuticle, especially if used frequently. Also, the lack of a post-dyeing treatment can leave the hair lacking vitality.
• Salon paint:Stylists apply protective and regenerating treatments, such as Olaplex, to prevent damage during dyeing. In addition, professional products contain ingredients that moisturize and nourish the hair.

4. Personalization and consulting

• Commercial paint:The choice of shade is usually made after a picture on the box, without taking into account skin tones, hair condition or history of previous dyeing.
• Salon paint:Stylists offer detailed advice before dyeing, taking into account the nuances that compliment your complexion, hair texture and your desires. This ensures a personalized result, according to your style.

5. Durability of color

• Commercial paint:The colors obtained can lose their intensity quickly, requiring more frequent dyeing, which can lead to damage to the hair.
• Salon paint:Professional products are formulated to last longer, and stylists use techniques that seal the color in the hairs, providing a lasting shine.

6th. The overall experience

• Commercial paint:The process of dyeing at home can be stressful and risky, especially if you have no experience or if your hair requires a special technique.
• Salon paint:Visiting the salon means not only hair dyeing, but also a relaxing experience. You get a full service, from washing and drying to styling, leaving you with beautiful and healthy hair.

Is it worth going to the salon?

Although commercial paint may seem more affordable, investing in a professional salon dyeing offers significant advantages: better results, personalized care, and a carefree experience. If you want a vibrant color, healthy hair and an impeccable look, choosing a salon is the best option.

Always choose quality at the expense of compromise! ‍Transform your look with the help of professionals!With Bookr, you can quickly find the best salons in your city for a personalized dyeing, tailored to your needs. Book online and enjoy a complete care and relaxation experience that will leave your hair healthy and shiny. Choose easily, quickly and worry-free — only with Bookr!

Here are some tips and tricks to take care of dyed hair between visits to the salon.

1. Use products dedicated to dyed hair

Dyed hair needs specially formulated shampoos, conditioners and masks to protect the color and moisturize the hair strands. They contain gentle ingredients that do not remove pigment from the hair.

What to look for:

• Shampoos without sulfates — less aggressive with the hairs.
• Balms and masks with moisturizing proteins and oils.
• Products containing UV filters to protect hair from the effects of the sun.

2. Avoid frequent hair washing

Excessive washing can lead to rapid loss of color. Try to wash your hair 2-3 times a week and use a dry shampoo between washes to maintain freshness.

Trick:Use lukewarm water, not hot, because warm water opens the cuticle of the hair and allows the color to fade faster.

3. Protect your hair from heat

Styling appliances such as the plate, curler or dryer can damage the hair and make the color lose its intensity. Use a thermal protection spray before using heat.

Tip:

• Sets the stylers to lower temperatures.
• Allows hair to dry naturally, whenever possible.

4. Deeply moisturizes hair

Dyed hair tends to be drier due to the chemical process, so hydration is essential. Apply a nourishing mask or moisturizing treatment once a week.

Useful ingredients:

• Argan oil, coconut oil or shea butter for intense hydration.
• Keratin or protein for hair repair.

5. Avoid prolonged exposure to the sun and chlorinated water

UV rays and chlorine in swimming pools are great enemies of hair color. They can cause vibrant shades to become blurred and lose their shine.

How to protect hair:

• Wear a hat or scarf when sitting in the sun.
• Apply a UV protective spray before sun exposure.
• Wash your hair with clean water immediately after getting out of the pool.

6th. Refreshes color with a gloss or toner

Between visits to the salon, you can use special products to refresh the color. A gloss or toner can restore the brightness and intensity of the color without the need for a new dyeing.

Recommendation:

• Consult your hairstylist before applying a toner at home.
• Choose semi-permanent products that do not affect the health of the hair.

7th. Trim the tips regularly

Split ends can make hair look dry and lifeless, and the color does not look as vibrant. Trim the tips once every 6-8 weeks for healthy, shiny hair.

8. Choose the right nutrition for healthy hair

It is not only the applied products that matter, but also the nutrition. Consume foods rich in protein, vitamins and omega-3 fatty acids to nourish your hair from the inside.

Recommended foods:

• Salmon, nuts and avocado for fatty acids.
• Eggs and dairy for protein.
• Green vegetables for vitamins A and C.

Maintaining the color and health of dyed hair between visits to the salon has never been simpler! With the help of Bookr, you can quickly find professional salons in your city, where hairstylists can guide you with products and treatments tailored to your needs. Book online and leave your hair in the hands of the experts, for a flawless look every day!

Hair coloring has evolved, and modern techniques such as Balayage, Ombre and babylights are now preferred due to their natural appearance and low maintenance. These methods not only add style, but are also adapted to the active rhythm of life, being easy to maintain. Here's what makes them special and which might be right for you:

1. Balayage — Natural and Versatile

Balayage is a technique in which color is applied manually, creating a delicate transition from natural roots to lighter tips. The result? A “sun-kissed” look that integrates harmoniously with natural hair.
Why choose balayage?

• It does not require frequent dyeing of the roots, reducing visits to the salon.
• Ideal for a relaxed, natural and sophisticated look.
• Fits any length or texture of hair.

2. Ombre — Bold and Modern Contrast

Ombre provides a clear and defined transition between a dark color at the roots and a lighter one at the tips. It's a great option if you want a bold and impactful style.
Why choose ombre?

• It requires minimal maintenance, as the roots remain natural.
• You can experiment with vibrant colors or classic tones.
• Perfect for straight or wavy hair, where the color transition is more noticeable.

3. Babylights — Subtle Brightness

Babylights consists of fine and delicate strands that create a natural effect, similar to reflections in children's hair. It is a discreet but effective technique to add shine.
Why choose babylights?

• It does not drastically change the color of the hair, but only adds extra brightness.
• They can be integrated in any shade, being extremely versatile.
• They require minimal maintenance and are suitable even for short hair.

How to choose the right technique?

• Balayage:If you want a natural and elegant look with low maintenance.
• Ombre:If you prefer a strong contrast and a style that attracts attention.
• Babylights:If you want a discreet and subtle lighting effect.

To find the option that suits you best, consult a professional hairstylist, and for this, Bookr comes to your aid! Discover numerous expert salons in your city, ready to offer you modern and personalized coloring services. Book online quickly and easily and transform your look with the help of the best professionals!

Do you want to attract more customers and make your business more accessible? Then listing your services in the Bookr app is the perfect solution. Your customers will be able to schedule easily and quickly, directly from the app. Here's how you can add new services and start taking advantage of the platform now!

‍How do you set up your offers in Bookr?

1. Add a new service.

Enter the section Settingsfrom the main menu of the application.

Go to Your services to start setting up. ‍

‍‍ 2. Click the “Add Service” button to enter new details.

‍Fill in the name (e.g. haircut, massage, medical consultation).

Specifies the duration in minutes and adds the corresponding price. ‍

‍3. Customize the offer.

‍If you offer online sessions, check the option of video call services via Google Meet for consultations or virtual coaching. See here how.

‍Activate the card payment option to allow customers to pay directly onlineCustomize services by color for more efficient calendar organization (e.g. pink for beauty, blue for barber). ‍ ‍

‍4th. Saves the changes.

‍Once you have completed all the details, click “Create Service”. ‍

‍5. Sets the work schedule.

‍Once you've added your offers, don't forget to set your opening hours to maximize your bookings. Find out here how to set up your work schedule in Bookr.‍

‍6. Publish your profile.

‍Make sure you make your profile visible to customers so you can start receiving bookings. Learn how to publish your profile here.

‍That's all! Your services are now listed online and customers can view and book directly from Bookr. Now you have total control over your appointments and can manage everything in one place.

Welcome to Bookr! If you want to improve your communication with your customers, SMS is a fantastic and simple tool to use. In this guide, we show you step by step how to add SMS to your account and why you should use them to attract and retain your customers.

Top-up SMS to your Bookr account is quick and simple:

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1. Log in to your account:

Open the Bookr app and log in with your data.

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2. Go to SMS:

Go to the “Settings” section of the application, then select “Payments” and find the option “Text Messages (SMS)”.

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3. Enable SMS Notifications:

Enable SMS notifications to send appointment confirmations and other important information directly to your customers' phone, in addition to in-app notifications.

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4th. Buy SMS:

Click on “Buy SMS” and choose from the available packages: 50, 200, 500 or 1000 messages. Select the option that suits you best and complete the purchase.

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Why are SMS so important?

1. Immediate Confirmation: SMS is ideal for confirming appointments. This is how you make sure that none of your clients forget about their visits and that you manage your schedule more efficiently.
2. Reminders: Send reminders about appointments, special offers and important events. SMS quickly reach customers, even when they are not active in the application.
3. Thanks and Appreciation: A thank you message after a service not only leaves a good impression, but also strengthens the relationship with your customers. Show them that you value their business!
4. Requesting Feedback: Use SMS to ask for feedback. It's a great way to find out what your customers think about your services and make improvements.
5. Last Minute Information: Inform your customers about schedule changes, vacation periods, or other important updates. SMS is fast and efficient to keep customers informed.

SMS is a valuable tool to keep customers informed and engaged. Add SMS to your account and use them to improve the customer experience and increase the efficiency of your business.

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Do you want to take your business to the next level?After learning how to add SMS for great communication, discover Secrets to Creating a Bookr Profile That Attracts Clients and maximize the impact of your business. Learn how to present yourself flawlessly and win customer attention with simple yet effective strategies!

How to Download Promotional Materials from Bookr

Bookr gives you useful resources, such as an optimized Facebook cover photo, that will help your customers understand how to schedule quickly and efficiently.

When you create your Bookr account, you'll receive a welcome email that includes a direct link to the promotional materials stored on Google Drive. All you have to do is click on the link in the email, and it will immediately take you to the folder with the resources you need. It's that simple!. Promotion Materials

The steps are extremely simple:

1. Open Welcome Email: After you create your Bookr account, you will receive an email that includes a link to the promotional materials.
2. Click on the link: You don't have to navigate through folders or search for files. Simply click on the link in the email or click here Promotion Materials
3. Automatic Download: Once you have accessed Google Drive, you will be automatically redirected to the folder containing all the promotional materials, including the cover photo for Facebook. From here, you can download the files quickly and easily.

Why is a Facebook Cover Photo Beneficial?

Using a photo cover optimized for Facebook brings many advantages:

• Clarity and Professionalism: A well-made cover photo makes your Facebook page look professional and instantly conveys essential information to your customers on how to schedule.
• Visual Guidance: Cover photo can include clear and visual instructions to guide customers to action, such as making an appointment directly on Bookr.
• Strengthening the Brand: A personalized cover photo, aligned with the visual identity of your business, helps strengthen your brand and create a consistent online presence. *Available in Silver and Gold package.

Once you have downloaded the promotional materials from Bookr, the next essential step is to distribute the Magic Link or Promotion Link to attract more customers. This link works as a mini website that presents your business in a professional and compelling way. Learn how to effectively distribute Magic Link and increase your online visibility by reading this article. ADD MAGIC LINK ARTICLE HERE

When creating a profile on Bookr, it is important to remember that it is hidden by default until all the necessary details are filled in. This ensures that your profile is presentable and contains all the information customers need to find and contact you.

Steps to make your profile visible:

1. Go to Settings: Open the Bookr app and go to the section Settings. This is the central location for all your profile settings.
2. Navigate to Business Profile: In Settings, find and select the option Business Profile. Here you will be able to manage all the information related to your business, including profile visibility.
3. Disable the “Hide My Business” option: Under the Business Profile section, you'll see a toggle button labeled”Hide my business“. To make your profile public, make sure you disable this feature.
4. Check Details: Before publishing your profile, make sure all information is correct and complete. A well-completed profile not only attracts more customers, but also gives them all the details they need to get in touch with you.
5. Publish Profile: Once you have filled in all the information and turned off the option to hide the business, your profile will become visible to potential customers. Now they can easily find you in their searches!

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Share Your Magic Link: Once your profile is public, you can start promoting it using Magic Link. This promotion link contains your Bookr page, presented as a mini website. See steps here.

Improve Your Profile to Attract More Customers

For more information on how to optimize your profile to attract more customers, check out our complete guide: How to Create the Ideal Profile on Bookr. This guide will teach you everything you need to know about design, keywords, marketing and more to turn your profile into a real magnet for customers.

Don't forget, a complete and well-presented profile is the key to success on Bookr! Make sure your profile contains all the important details and is visible to everyone interested in your services.

Start attracting customers and growing your business at the push of a button!

Do you want to attract new customers and be more visible online?

Follow these tips and take advantage of all the advantages offered by Bookr to optimize your digital presence and differentiate yourself from the competition!

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1. Create a Professional and Visible Logo

The first step to building a strong brand is to have a professional logo that represents the essence of your business. Choose a simple, memorable design, and make sure it's visible and recognizable on all platforms, including your Bookr profile. If you don't have a logo, consider working with a graphic designer or using an online tool that allows you to create a quality one. See Canva, for example, a free tool for creating logos and templates.

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2. Set a Cover Photo for Facebook Representative

Choose a cover that clearly and visually explains how customers can schedule your services. Bookr offers you a professional cover photo that can be downloaded from our promotional materials. This not only makes your page look professional, but also makes it easier for customers to schedule. For Silver and Gold packages we have custom Facebook Covers. See article How to download Bookr promotional materials here. add article link here.

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3. Post Consistently on Facebook, Instagram and Tik Tok

Create an editorial calendar that helps you post quality content regularly, at least 3 times a week. We recommend using 3 types of posts: one to attract views and likes, one to demonstrate your expertise, and one with a call to action to your services. This strategy will increase your follower count, boost your sales and strengthen your relationships with customers. Post high-quality images of your products or services and don't forget to tag us at @Bookr to maximize the visibility of your posts. Consistent and relevant content will keep your brand always in the attention of customers.

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4th. Create Value Content

Give your customers useful and educational information through blog articles or social media posts. You can collaborate with Bookr to create blog articles on topics relevant to your business and then share them on your channels.

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5. Organize Webinars and Courses

Webinars and online courses are a great way to interact directly with your customers and provide them with valuable information. You can organize online sessions through Bookr, using the option of online services with video consulting, and promote them on all your communication channels. This not only allows you to deliver immediate value, but also to create a personalized connection with your audience. Here's how easy it is to add a video consulting service here.

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6. Send Personalized Notifications and Messages

Maintaining communication with customers is crucial. Bookr lets you send automatic notifications and personalized messages to remind them of appointments or give them special offers. Use this functionality to create a personalized relationship and build loyalty.

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7. Optimize your Profile with a clear description

To attract more customers, it is essential to optimize the profile for search engines. Include relevant keywords from your industry in the description of your profile and services. For example, if you are a therapist, use terms such as “therapy”, “relaxation sessions”, “counseling”, etc. Choose high-quality photos and make sure all the details are clear and precise.

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8. Use the Magic Link from Bookr

Bookr offers you a Magic Link, which works like a mobile-optimized mini website where customers can see and book your services. Add this link to all your communication channels, including your website, social media, and email signature. This link allows customers to quickly and easily access your profile and make an appointment. About Magic Link.

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9. Add Services with Clear Descriptions and Call-to-Actions

Each service listed on your Bookr profile must have a clear and specific description. It details the benefits of each service and includes a powerful call-to-action to encourage customers to make an appointment. Add a personal or business story that sets you apart from the competition and creates an emotional connection with your customers. How to add services.

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10. Take Advantage of Collaboration with Bookr

Bookr is a powerful platform with thousands of customers who can discover your business. Use all the features we provide, from appointment management to online promotion, to increase your visibility and attract more customers.

In a digital world, optimizing your online presence is critical to attracting and retaining customers. Follow these tips to build a professional and effective profile on Bookr that reflects your brand and sets you apart from the competition. Take advantage of all the benefits of working with Bookr and take your business to the next level!

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‍Do you have ideas for collaboration, do you want to do a guest post or organize a webinar? Don't hesitate to contact us — we are here to support you! Contact us at support@bookr.ro

Do you want to promote your business online and attract more customers? The promotion link is the ideal tool! It works as a mini website that contains a complete and professional presentation of your profile. We will show you how to distribute Magic Link to attract more customers and increase the visibility of your business.

1. Accessing and Copying Magic Link or Promotion Link

The first step to distribute Magic Linkor Promotion Linkis to access it and copy it from the Bookr application. Here's how you can do it:

1. Go to Settings: Open the Bookr app and go to the section Settings.
2. Find the “Promotion Link” option: In the settings menu, look for the option “Promotion Link”. This is usually the fifth option in the list.
3. Copy Link: Click on “Promotion Link”, then click on the “Copy Link” button to save it to the clipboard.

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2. Share Link on Social Networks

Social media is a great way to promote your business and attract new customers. Here are some platforms and ways you can share the link:

• Facebook and Instagram: Post Magic Link on your business page. Create a compelling post with a description that invites customers to visit your profile and make an appointment.
• LinkedIn: If you are reaching out to other businesses or professionals, LinkedIn is an ideal platform. Include the link in your posts or even in the “About” section of your profile.
• Twitter: Post the link in a tweet, using relevant hashtags to reach a wider audience.

3. Link Integration on Your Website

‍If you have a website, integrate Magic Link to make it easier for customers to access:

• Call-to-action button: Create a visible button on your website, such as “Schedule Now”, that directs visitors to your Bookr profile.
• Embed as iframe: You can integrate the link as an iframe into a dedicated page on your website, giving visitors the opportunity to access your Bookr profile directly from the website.

4th. Promotion through Email Marketing Campaigns

‍Email is still a highly effective marketing channel. Take advantage of the promotion link to improve your conversion rate and attract more customers:

• Include Link in Email Signature: Add Magic Link to your email signature so that every email becomes a promotion opportunity.
• Send Newsletters: If you send newsletters to customers, include the link in a dedicated section or within a special promotion campaign.

5. Direct Distribution to Customers

The personalized approach is most effective:

• Text Messages or WhatsApp: Send the link directly to customers via SMS or WhatsApp. This is a quick and personalized way to encourage them to make an appointment.
• Direct Messages on Social Media: Uses the direct messaging features on social media platforms to send the link to existing or potential customers.

6. Customizing the Promotion Link UI

‍If you want to modify or customize the link to better reflect your brand:

• Contact Bookr Support: Send an email to support@bookr.ro and our team will help you customize your link. This may include changing the URL or adding visuals that match your brand identity.

Sharing Magic Link or Promotion Link is a powerful tactic to quickly attract new customers and amplify the visibility of your business. Include this link in all your communication channels and notice how it transforms your online presence!

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In addition to the Magic Link or Promotion Link, Bookr also provides you with promotional materials that you can use to personalize and optimize your social media page. One of these materials is a Facebook cover photo which you can download and use to improve your online presence. See here how.  

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‍Optimize Your Profile to Attract More Customers

A well-optimized profile on Bookr and an effective online presence are essential to attracting and retaining customers. To learn more about how to create the perfect profile, read our article How to Create the Ideal Profile to Attract Clients. You will find essential tips on how to present your business to attract more customers.

Do you want to expand the services you offer and make your business more accessible to customers? By integrating the video consulting option into the Bookr app, you can reach clients from the comfort of their homes by offering them online sessions via Google Meet.

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Here's how you can add online services and start taking advantage of this functionality!

1. Add a new service.

Enter the Settings section of the main menu.

Go to Your Services to start setting up. ‍

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2. Click the “Add” button to enter new details.

Fill in the name (e.g. haircut, massage, medical consultation).

Specifies the duration in minutes and adds the corresponding price.

3. Enable the Video Consultation Option

To enable the video consulting option, check the box “Create a video call for this service”. This step will automatically integrate the online session with Google Meet, allowing your clients to participate in video consultations directly from the app.

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4. Customize the Service

You can further customize the service by choosing a distinctive color or adding a description that gives more details about what the online consultation offers.

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5. Save Changes

After filling in all the necessary details and activating the video consulting option, click on the “Create Service” button to complete the configuration of the service.

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6. Set Work Hours

To maximize the number of bookings for your online sessions, do not forget to set your working hours. Make sure your consulting hours are well aligned with the availability of your clients.

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7. Publish your profile

Once you've added and set up your online services, make sure you make your profile visible to customers. Thus, they will be able to easily book the video consultations directly from the Bookr application.

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Choose the online services option with Bookr's video consulting and connect with customers wherever they are. It provides quality services without a physical presence and manages everything from one place. Start now!

Images can make your business stand out and attract more customers. Here's how you can add photos for your business to Bookr:

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How do you set up a profile picture?

1. Go to the Settings page of your account.
2. Go to the Business Profile page > Business Information.
3. Tap the Avatar in the upper right corner of the screen.
4. Now upload your business logo or a representative picture for your business.
5. And now it remains only to save the changes.

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How do you add photos to your business profile?

1. Go to the Settings page of your account.
2. Go to Business Profile > Portfolio
3. Now you have to add the photos on the wound, from the gallery of your phone, by pressing the “Add” button.
4. Once you have uploaded all the photos you wanted, click “Save Changes”.
5. All done, now your business profile is more presentable.

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If you work with a team, Bookr allows you to add staff members and manage each member's individual appointments. Here's how you can do it:

1. Enter the page of Settings of your account.
2. Go toBusiness profile > Staff members.
3. Press the button”Add”to add new members.
4. Enter the address of E-mail of the person you want to invite and click “Send invitation”.
5. Wait for the guest to enter their account data.
6. The new staff member is now part of your team.

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Whether you run a beauty salon, medical clinic, or fitness center, setting up work hours is an essential step to managing your business efficiently with Bookr. Here's how you can do it:

On Bookr, both the business and the professional can have their own schedule. This way the professional can choose his program independently from other teammates or his own business

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How do you set working hours for your business?

1. Enter Settings from the bottom navigation bar and go to the page Business profile > Working hours.
2. Choose the days of the week when you want your business to be open checking the boxes of their own right.
3. Add, modify, and delete timeframes at will using the controls on the right
4. Save Changes

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How do you set working hours for yourself as a staff member?

1. Enter Settings from the bottom navigation bar and go to Staff member> Working hours.
2. Choose the days of the week when you want your business to be open checking the boxes of their own right.
3. Add, modify, and delete timeframes at will using the controls on the right
4. Save Changes.

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We are extremely proud and excited to share great news with our community. Andrei Covaciu, one of our co-founders, was included in the prestigious Forbes 30 Under 30 list!

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This achievement is a confirmation of Andrei's commitment to innovation, his vision and his significant contribution to the technology industry and the development of Bookr. With a passion for technology and a desire to make a real difference in the business world, Andrei was a vital force in the creation and evolution of Bookr.

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Forbes 30 Under 30 is one of the most prestigious awards recognizing young leaders and innovators from around the world. This list features individuals who have made a significant impact in their fields and who have demonstrated the potential to change the world for the better. And, without a doubt, Andrei is one of these leaders.

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As co-founder of Bookr, Andrei helped develop and launch our platform, which has transformed the way businesses in the beauty and health industry interact with customers and manage their services. With an innovative approach and a clear vision, he helped create a solution that simplifies scheduling and booking management for thousands of businesses and customers.

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Not only did Andrei bring innovation to Bookr, but he was also an outstanding mentor and leader within our team. He continues to inspire with his passion for technology and his commitment to bring about positive change in the industry.

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Our team is proud to work alongside Andrei and we look forward to seeing how he continues to grow and inspire in his future. This award is a step forward and a well-deserved recognition of his contribution to innovation and the success of Bookr.

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We thank Andrei for his dedication and for being part of our extraordinary journey. We're excited to have him on the team and look forward to seeing what's next for him and Bookr.

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Congratulations, Andrei, for this great success and for being a model for the next generation of leaders and innovators!

I'm Jully Cornea.
Expert in the beauty industry with over 15 years of experience, in which I went through all the stages and made considerable efforts to reach the level I am today.

I want to reveal a secret: five years ago, I chose to differentiate myself from my colleagues in the industry and focus exclusively on the art of dyeing, that was when I became a trainer and speaker exclusively for professionals in the Hair segment.

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My most important project in the online environment is based on an educational platform: www.haircommunity.ro made 3 years ago.

In this educational platform we have more than 250 subscribers annually, who are eager to evolve, develop, accumulate new information and enjoy the educational materials that we upload weekly.

I started to understand the power of online and focus on this segment and learn how to profit from it, and right now we have some projects that we think will be impactful for our audience.

We are running a MARATHON consisting of 3 modules:

Mode 1 - 30 painting techniques.

In this exciting module, we will introduce you to a world of dyeing with no less than 30 different techniques. From balayage to ombre, you will learn to create stunning effects, play with shades and turn any hair into a work of art.

Module 2 - Colorimetry Lessons.

This module is a journey through the universe of colorimetry. Starting with the basics and getting to advanced techniques, you will understand colors in depth and become masters of combinations and choosing the right shades.

Module 3 - Professional and personal development.

In this module, we will help you grow both professionally and personally. Special guests and experts will share with you knowledge about development in the industry, time management and personal development.

In addition to all this, we also organize physical congresses or conferences for those in the beauty industry attended by hundreds of hairstylists, but we also periodically have refresher courses that we organize, both with me as a trainer in my specialty, but also with special guests who want us to take care of their projects.

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Follow us on Facebook or on Instagram to find out more.

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We are excited to have you here! At Bookr, we believe that booking management should be simple and convenient for both you and your business. So we created Bookr - to make this possible.

How does Bookr help you?

For you, dear customer, Bookr means access to a better experience when it comes to scheduling beauty, health and sports services. Here's how to enjoy Bookr:

• Easy Online Programming:You have access to an advanced digital calendar that allows you to schedule services at your favorite beauty salon, medical clinic or with your favorite fitness trainer, anytime, anywhere.
• Exploration and Discovery: Discover new services and special offers from the world of beauty, health and sports, and book your place in a few taps.
• Secure Online Payments: You can pay for your services in advance in a safe and convenient way.
• Notifications and Reminders: You get notifications and reminders for your appointments, so you never miss an important meeting.
• Personalized Experience: Take advantage of a personalized experience that allows you to configure your preferences and access your appointment history at any time.

How does Bookr help you digitize your business?

But Bookr isn't just for customers. If you own a beauty salon, a medical clinic or provide fitness services, Bookr has special functionalities for you and your business:

• Advanced Digital Calendar: Configure the work schedule of your business in detail, with total flexibility and the ability to accept online appointments.
• Team Management: Assign appointments and manage team members' schedule easily.
• Secure Online Payments: Accept online payments with confidence without the risk of cash management.
• Analyses and Statistics: Access detailed analytics to track business performance and make more informed decisions.
• Professional Technical Support: Well, we really do it! Our technical support team is always at your disposal to help you with any need.

Join Us

Whether you're a customer who wants a better programming experience or an entrepreneur looking to grow their business, Bookr is here for you. We are glad to be part of your journey and are dedicated to making beauty, health and sport more accessible and manageable for everyone.

Stay connected with us to learn the latest news, tips and updates from the world of beauty, health and sports services. We want to be part of your experience and help you achieve success.

With love,

Bookr.ro Team